Privacy Policy

Privacy Policy

1. Introduction

At Bike Your City, your privacy is our priority. This policy explains how we collect, use, and protect your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable laws.

By using our Shopify-powered website, you accept the practices described in this Privacy Policy.

2. Information We Collect

We collect and process the following types of personal data:

  • Personal information: name, email address, phone number, billing/shipping address.
  • Payment data: payment card details are securely processed through Shopify Payments or third-party providers and are never stored on our servers.
  • Order information: purchase history, product preferences, and communication records.
  • Technical data: IP address, browser type, device information, and browsing activity (collected via cookies and analytics tools).
  • Marketing preferences: information collected from your consent to receive marketing communications, such as newsletters.

3. How We Use Your Data

We only process your data when we have a legal basis to do so, including:

  • Contract performance: to process and deliver your orders.
  • Consent: to send newsletters, promotions, and updates (if you’ve opted in).
  • Legitimate interests: to improve our website and customer experience.
  • Legal obligations: to retain data as required by law or to respond to legal requests.

4. Shopify and Third-Party Integrations

Our website is hosted on Shopify, which is GDPR-compliant and ensures the security of your data using encryption and industry-standard safeguards.

We may also share your data with trusted third parties for purposes such as:

  • Payment processing: e.g., Shopify Payments, PayPal, Stripe
  • Shipping and logistics: e.g., DHL, UPS
  • Marketing and analytics: e.g., Google Analytics, Facebook Pixel

These service providers are contractually obligated to protect your data.

5. GDPR Compliance

If you are a resident of the EU or EEA, you have the following rights under the GDPR:

  • Right of access: request details of your personal data held by us.
  • Right to rectification: correct inaccurate or incomplete data.
  • Right to erasure: request deletion of your data (subject to legal obligations).
  • Right to restrict processing: limit how your data is used.
  • Right to data portability: receive your data in a machine-readable format.
  • Right to object: refuse direct marketing or certain types of processing.

To exercise these rights, contact us at behere@bikeyourcity.be.

6. Cookies and Tracking

We use cookies and tools such as Google Analytics and Facebook Pixel to enhance your browsing experience and deliver targeted promotions.

  • Essential cookies: required for core site functionality (e.g., cart).
  • Performance cookies: help analyze site traffic and usage.
  • Marketing cookies: used for personalized advertising.

You can manage cookie preferences via your browser or opt out using tools like the Google Analytics Opt-Out Browser Add-on.

7. Data Retention

We retain personal data only as long as necessary to:

  • Fulfill the purposes for which it was collected
  • Comply with legal or tax requirements
  • Resolve disputes and enforce our agreements

Once the retention period ends, your data is securely deleted.

8. Data Security

We implement strong security measures to safeguard your personal data, including:

  • SSL encryption for all transactions
  • Secure servers hosted by Shopify
  • Regular security audits and updates

9. International Transfers

If your data is transferred outside the EU/EEA (e.g., to Shopify servers in the USA), we ensure it is protected using GDPR-compliant mechanisms such as Standard Contractual Clauses (SCCs).

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal obligations. The latest version will always be available on our website. Significant changes will be communicated directly to affected users.

11. Contact Us

If you have any questions or concerns regarding your data or this policy, you can contact us at:

  • Phone: +32 471 11 75 52
  • Email: behere@bikeyourcity.be
  • Address: Be Here – Rue D. Lefèvre 4, 1020 Brussels, Belgium